Scannit News

The Hidden Value of Your Data

Written by Malina Kaltenbach | Feb 13, 2025 12:25:43 PM

  1. The True Worth of Your Data
  2. Who Is Profiting from Your Data?
  3. How Scannit Helps You Take Control of Your Data
  4. FAQs

Every Click, Every Search – You’re Creating Digital Gold

Every time you scroll through Instagram, search on Google, or make an online purchase, you’re creating digital gold. But while corporations cash in on your data, you don’t see a dime.

Your preferences, habits, and personal details are being tracked, analyzed, and sold—fueling a $200 billion data brokerage industry.

But here’s the real question: If companies are making billions from your data, how much is it actually worth? And more importantly, why aren’t you benefiting from it?

In this article, we’ll uncover how your data is collected, who profits from it, and how you can take back control and even monetize your own information with Scannit.

The True Worth of Your Data

Your personal information is far more valuable than you might think. Some estimates suggest that:

  • Your full digital profile—including interests, buying habits, and location history—can be sold for thousands of dollars across multiple transactions.
  • Your browsing history, social media activity, and search habits allow companies to predict your future purchases, political beliefs, and even health concerns.

But here’s where it gets even more interesting: Hedge funds are now some of the biggest buyers of consumer data. Why? Because they use this data for predictive analysis, identifying market trends before they happen. The ability to forecast economic movements based on consumer behavior is incredibly valuable.

In short, your data is an asset. The problem is—you don’t own it.

As it turns out, consumer data is worth a lot of money. The average email address is worth $89 to a brand over time.

How Is Your Data Used?

Companies don’t just collect data for fun—they use it to target, influence, and manipulate your decisions. Your information helps them:

  • Sell you products and services through targeted advertising.
  • Adjust insurance premiums based on your health and lifestyle choices.
  • Determine loan interest rates based on your credit and spending behavior.
  • Predict future behaviors for political campaigns, market trends, and surveillance.

And the worst part? You don’t see a dime from it.

Who Is Profiting from Your Data?

Many people assume that tech giants like Google and Facebook sell their data. But in reality, these platforms mostly use data for targeted advertising. The real data marketplace operates through data brokers—faceless companies that buy, package, and resell personal information.

Some of the biggest buyers of your data include:

  • Marketing firms – To create hyper-targeted ad campaigns.
  • Insurance companies – To assess risk factors and increase premiums.
  • Banks and lenders – To evaluate creditworthiness and spending habits.
  • Governments and surveillance agencies – To track and profile individuals.
  • Hedge funds – To conduct predictive analysis and make billion-dollar investment decisions before market shifts happen.

A 2023 study found that 79% of Americans are concerned about how companies are using their data—yet most have no idea who is profiting from it.

How Scannit Helps You Take Control of Your Data

If your data is so valuable, why should companies profit while you get nothing? Scannit is changing that.

What is Scannit?

Think of Scannit as your personal data bank. Instead of companies taking your information for free, Scannit ensures you get paid every time your data is used.

How Scannit Works

  • You Control Your Data – With Scannit, you own your data and decide who can access it. No more hidden tracking or unauthorized sales.
  • You Get Paid for Your Information – Every time a company accesses your data through Scannit, you earn money instead of data brokers.
  • Your Privacy is Protected – Scannit uses advanced encryption and blockchain technology to keep your data secure.
  • You Gain Insights Into Your Own Data – Scannit's AI Agent gives you real-time insights into how your data is being used and its true value.

Why Scannit is the Future of Data Ownership

  • Transparency – Know exactly who is using your data and why.
  • Monetization – Turn your data into an income stream instead of letting companies profit behind your back.
  • Security – Your data stays protected with cutting-edge encryption.
  • Fairness – You finally get rewarded for the value you create online.

🚀 Take back control of your data today!
1️⃣ Sign up for Scannit.
2️⃣ Set your data-sharing preferences.
3️⃣ Start getting paid for the data you already create!


FAQs

  1. What kind of data do companies collect from me?
    Companies collect data such as your browsing history, purchase behavior, location, interests, and even personal identifiers like your email, phone number, and credit score.

  2. How much is my data actually worth?
    Your email alone can be worth $89 to advertisers, while your entire digital profile can be worth thousands of dollars over multiple transactions.

  3. Can I stop companies from collecting my data?

    While it’s difficult to completely stop data collection, you can limit exposure by:

    • Using privacy-focused browsers
    • Rejecting cookies
    • Using encrypted communication

    However, the best way to take control of your data is by using Scannit.

  4. How does Scannit protect my data?
    Scannit uses encryption and blockchain technology to ensure that only you control who accesses your data. Companies must pay to access your information, and you receive compensation directly.

  5. How do I get started with Scannit?

    Simply sign up for Scannit, set your data preferences, and start earning whenever your data is accessed by companies